The Podcast for Outdoor Marketers

Backcountry Marketing

Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work - that works.

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Feeling stuck? These 20 insights will help you move forward.

Producing creative work that actually works is difficult.

We’ve interviewed 200+ marketers, creatives, and strategists from brands across the industry - and we’ve pulled their top takeaways into one simple tool: The Backcountry Marketing Filter. This filter is a databased composed of hundreds of  insights that screen campaigns, brand films, commercials, etc for the red flags and unseen pitfalls that prevents creative from working. Sign up for our newsletter and get 20 of our favorite insights to help you produce creative work that actually works.

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About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance