Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work -that works.
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Producing creative work that actually works is difficult.
We’ve interviewed 200+ marketers, creatives, and strategists from brands across the industry - and we’ve pulled their top takeaways into one simple tool: The Backcountry Marketing Filter. This filter is a databased composed of hundreds of insights that screen campaigns, brand films, commercials, etc for the red flags and unseen pitfalls that prevents creative from working. Sign up for our newsletter and get 20 of our favorite insights to help you produce creative work that actually works.
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In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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