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EP 69: Rob McSkimming | Origins of Crankworx | Whistler Blackcomb

69
44:91

In this episode, Rob McSkimming, the former VP of Marketing at Whistler Blackcomb discusses the origins of Crankworx.
 
Starting in 2004, Crankworx has quickly gone on to fuel the evolution of mountain bike culture, attracting fans and athletes from around the world. 
 
Rob reflects on the evolution of the event and how it’s impacted the sport, art, and culture. He discusses the value of a sport-defining event to a marketer and talks about the future of the event and experiential marketing.

 

Follow Crankworx:

@crankworx

 

A mountain biker looking into the monitor of a video camera

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68
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EP 68: Lloyd Vogel | Finding Success as a Cottage Brand | Garage Grown Gear

Featuring
Lloyd Vogel
CoFounder, Garage Grown Gear
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

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