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EP 68: Lloyd Vogel | Finding Success as a Cottage Brand | Garage Grown Gear

68
44:90

The outdoor industry has been built from passion, innovation, and curiosity. Many of the legacy brands we're familiar with today started in a garage or basement with a single idea. Oftentimes these business owners find themselves running a business by accident and soon find themselves buried in a pit trying to figure out how to source material, pay taxes, manufacture goods, and sell them. 

 

Lloyd Vogel is one of the co-founders of Garage Grown Gear. Garage Grown Gear is an e-commerce site dedicated to helping and selling 80+ small cottage brands. Over the years, Lloyd has identified common trends and pitfalls that many small brands fall privy to as they struggle to keep their heads above water. In this episode, we talk about email marketing, social media, ambassador programs, and more!

 

Follow Lloyd and Garage Grown Gear:

@garagegrowngear

@lloydvogel

A mountain biker looking into the monitor of a video camera

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67
44:89

EP 67: Chris Dickerson | Go-to-Market | Verde Brand Communications

Featuring
Chris Dickerson
Director of Digital, Verde Brand Communications
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance