All episodes

Ep 48: Chatham Baker | Integrated Licensing | SPG Company

48
44:70

You've likely never heard of Signature Products Group (SPG). In fact, the better Chatham and his team do, the more you don't realize they're there.

 

 

Chatham Baker is the Vice President of Brands with SPG. SPG works with brands like Carhartt, Ducks Unlimited, and Real Tree to design, develop, manufacture and distribute licensed products.

 

 

In this episode, he explains how SPG works with some of the world's top brands while most people have no idea they exist.

 

‍

Episode Transcript

Next Episode

47
44:69

Ep 47: Christian Lepley | An Awakening | GU Energy Labs

Featuring
Christian Lepley
VP of Marketing, GU Energy Labs
The Archive

250+ hours. 150,000+ minutes. Six years of outdoor marketing conversations.

What if you could search all of it?

We’ve spent years talking with the people shaping the outdoor industry—marketers, creatives, founders, strategists, and brand leaders—about what works, what doesn’t, and where the industry is headed.

Now, instead of digging through hundreds of episodes, you can search the entire Backcountry Marketing archive and find the conversations, ideas, and insights you need in seconds.

Search the Archive

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance