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Ep 47: Christian Lepley | An Awakening | GU Energy Labs

47
44:69

In this episode, Christian Lepley the VP of Marketing at GU Energy Labs shares how GU is adapting and embracing newly emerging markets.

 

Historically GU has been a brand focused on the podium. But when podiums were shuttered in 2020, the GU team realized they needed to be more welcoming of everyone. As Christian says, "it was an awakening." This awakening has been fueled by the everyday athlete where 5ks are just as important as ultra marathons.

 

Follow Christian and GU:

@christianlepley

@guenergylabs

A mountain biker looking into the monitor of a video camera

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46
44:68

Ep: 46 Rich Hohne | True to the Trail | Oboz Footwear

Featuring
Rich Hohne
Director of Marketing, Oboz Footwear
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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

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