@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$center: 764px;
// EVERYTHING WRAPPED IN RICH TEXT DIV
.rich-text *{
max-width:$center;
margin: 0px auto;
}
.case-study, .methodology{
.rich-text *{
max-width:none;
}
}
.rich-text{
.w-richtext-figure-type-video{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
margin-bottom: fluid(56, 72, $desktop-lower, $desktop-upper);
}
w-richtext-figure-type-image{
margin-top: fluid(72, 96, $desktop-lower, $desktop-upper);
margin-bottom: fluid(72, 96, $desktop-lower, $desktop-upper);
}
.w-richtext-align-fullwidth, .w-richtext-figure-type-video{
max-width:100%;
img{
max-width:none;
}
iframe{
max-width:none;
}
div{
max-width:none;
}
}
.w-richtext-align-center{
max-width: $center;
div, img{
max-width: none;
}
}
p{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
a{
color: var(--white);
text-decoration:underline;
text-decoration-thickness:#{torem(1.5)}rem !important;
transition:color 250ms cubic-bezier(0.3,0,0,1);
&:hover{
color:var(--text-gray);
}
}
ol,ul{
color: var(--text-gray);
li{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
}
strong, b{
font-weight:400;
color: var(--white);
}
blockquote{
max-width: none;
border:none;
padding:0;
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
figcaption{
text-align:left;
width:100%;
color:var(--text-gray);
margin-top:#{torem(4)}rem;
max-width:none;
}
h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 56, 64, $tablet, $desktop-lower) !important;
}
}
h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
line-height:1;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 20, 24, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
line-height:1.25;
text-transform:none;
margin: 0px;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 32, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
h5{
}
h6{
font-size: fluid(16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
text-transform:uppercase;
letter-spacing:.8px;
}
li{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
}
p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
h1 + p{
margin-top:1rem;
}
h1 + h3{
margin-top: fluid(20,28, $desktop-lower,$desktop-upper)
}
h2 + p{
margin-top:1rem;
}
h3 + p{
margin-top: .75rem;
}
h2 + p{
margin-top: 1rem;
}
h3 + ul, h3 + ol{
margin-top: .5rem;
}
h4 + p{
margin-top: .5rem;
}
h5+ul, h5+ol{
margin-top:fluid(8, 16, $desktop-lower, $desktop-upper)
}
blockquote + blockquote{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
}
blockquote + p{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + h2{
margin-top:4rem;
}
p + h3{
margin-top:3rem;
}
p + h4{
margin-top: fluid(40, 48, $desktop-lower, $desktop-upper)
}
p + h5{
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
p + blockquote{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + p {
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
ol + h3, ul + h3{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol + h4, ul + h4{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol+h5, ul+h5{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
p + ul, p + ol{
margin-top: fluid(12, 16, $desktop-lower, $desktop-upper);
}
ul + p, ol + p{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
ul{
align-content:start;
margin:0;
}
ol li::marker{
color: var(--white);
text-align:left;
}
figure, .inline-video{
margin-top:fluid(56,80, $desktop-lower, $desktop-upper);
margin-bottom:fluid(56,72, $desktop-lower, $desktop-upper);
}
}
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$mobile-open-width:70vw;
.navigation{
z-index:1000;
display:flex;
justify-content:space-between;
padding-top:16px;
position:absolute;
}
.nav-links{
position:fixed;
top:0;
right:0;
padding-top:16px;
margin:0;
display:flex;
align-items:end;
justify-content:end;
gap:2px;
z-index:1000;
width:fit-content;
}
.nav-link{
background:rgba(0,0,0,0.65);
position:relative;
border-radius:calc(var(--radius) / 2);
padding:4px 8px;
line-height:1;
font-size:#{torem(12)}rem;
letter-spacing:#{torem(.25)}rem;
transition:background 200ms cubic-bezier(0.3,0,0,1), color 200ms cubic-bezier(0.3,0,0,1), padding 200ms cubic-bezier(0.3,0,0,1);;
&:hover{
background:rgba(255,255,255,1);
color:var(--black);
}
}
.contact-link{
background:rgba(255,255,255,1);
color:var(--black);
position:relative;
display:flex;
align-items:center;
overflow:hidden;
&:before{
content:url('');
width:#{torem(4)}rem;
height:#{torem(4)}rem;
border-radius:1rem;
background-color:var(--red);
position:absolute;
left:-5px;
transition:left 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:11px;
padding-right:5px;
&:before{
left:4px;
}
}
}
.burger{
display:none;
.w-embed{
display:flex;
}
@media (max-width:#{$desktop-lower}px){
display:flex;
}
top: 0;
position: relative;
align-items: center;
justify-content: center;
z-index: 100;
border: 1px solid var(--white);
width: 32px;
height: 32px;
border-radius: 8px;
}
#top, #center, #bottom{
transition: transform 300ms cubic-bezier(0.4,0,0,1);
}
.burger.open{
#top{
transform: rotateZ(45deg) translate(3px, 0px);
}
#center{
transform: scale(0);
}
#bottom{
transform: rotateZ(-45deg) translate(-5px, -2px);
}
}
.burger.open ~ .nav-links_clip{
width:$mobile-open-width;
height:100vh;
}
.hamb{
@media (max-width:#{$desktop-lower}px){
display:flex;
}
}
.nav-links_clip{
@media (max-width:#{$desktop-lower}px){
position:fixed;
height:100vh;
width:0vw;
right:0px;
top:0px;
overflow:hidden;
transition:width 300ms cubic-bezier(0.4,0,0,1);
}
}
.nav-links_wrap{
display:flex;
gap:2px;
transition: transform 300ms cubic-bezier(0.4,0,0,1);
@media (max-width: #{$desktop-lower}px){
flex-direction: column;
position: absolute;
width:$mobile-open-width;
top:0;
padding:16px;
padding-top:80px;
right:0;
background: rgba(0,0,0,.45);
backdrop-filter:blur(12px);
height:100vh;
z-index:1000;
gap: fluid(8, 12, $tablet, $mobile);
.nav-link{
font-size: fluid(14, 16, $tablet, $mobile);
}
}
}
@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
html,body { padding:0; margin:0;}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
section, nav{
width:100%;
display: grid;
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
position:relative;
}
.grid-padding-left{
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding-right{
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding{
padding-left: fluid(32, 48, $desktop-lower, $desktop-upper);
padding-right: fluid(32, 48, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
.grid-padding-left{
padding-left: fluid(20, 24, $mobile, $tablet);
}
.grid-padding-right{
padding-right: fluid(20, 24, $mobile, $tablet);
}
.grid-padding{
padding-left: fluid(20, 24, $mobile, $tablet);
padding-right: fluid(20, 24, $mobile, $tablet);
}
}
@media (max-width:#{$desktop-lower}px){
.grid-padding-left{
padding-left: 24px
}
.grid-padding-right{
padding-right: 24px;
}
.grid-padding{
padding-left: fluid(20, 24, $tablet, $desktop-lower);
padding-right: fluid(20, 24, $tablet, $desktop-lower);
}
}
//!------GRID DEFINITIONS------
//------
//grid is desktop first. mobile specific styling is defined with 'm_' and tablet with 't_'
//desktop
@media (min-width:#{($desktop-lower + 1)}px){
section, footer, nav{
width:100%;
padding-left:fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right:fluid(48, 64, $desktop-lower, $desktop-upper);
display: grid;
gap: fluid(32, 48, $desktop-lower, $desktop-upper);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left{
margin-left: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-left:0;
}
.bleed-right{
margin-right: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-right:0;
}
}
//tablet
@media (max-width:#{$desktop-lower}px){
section, footer, nav{
width:100%;
padding-left: 24px;
padding-right: 24px;
display: grid;
gap: fluid(24, 32, $tablet, $desktop-lower);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 12;
gap:var(--gap);
}
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left, .t_bleed-left{
margin-left:-#{torem(24)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right{
margin-right:-#{torem(24)}rem;
padding-right:0;
}
}
//mobile
@media (max-width:#{$tablet}px){
section, footer, .grid, nav{
width:100%;
padding-left: torem(20)+rem;
padding-right: torem(20)+rem;
display: grid;
gap: fluid(20, 24, $mobile, $tablet);
grid-template-columns: repeat(4, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 4;
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{math.round($i)};
}
}
@for $i from 1 through 12 {
.m_col-#{$i} {
grid-column: span #{$i};
}
}
}
.bleed-left, .t_bleed-left, .m_bleed-left{
margin-left:-#{torem(20)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right, .m_bleed-right{
margin-right:-#{torem(20)}rem;
padding-right:0;
}
@for $i from 1 through 12{
.sub-grid-#{i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
}
@for $i from 1 through 12{
.sub-grid-#{$i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
.home nav{
.link-home{
width:45%;
img{
width:100%;
}
}
.nav-home{
width:100%;
}
}
nav{
.col-6:last-child{
justify-self: end;
}
}
.grid-center{
align-items: center;
}
.flex-column{
display:flex;
flex-direction:column;
}
.t-hidden{
@media(max-width:#{$desktop-lower}px){
display:none;
}
}
.m-hidden{
@media(max-width:#{$tablet}px){
display:none;
}
}
.rich-text{
div{
margin:0;
}
}
@mixin write-spacing($metric, $val-1, $val-2, $val-3, $val-4){
$top: true;
$direction: top;
@for $i from 1 through 2{
@if $top{
$direction: top
} @else{
$direction: bottom;
}
.#{$metric}-#{$direction} {
@media screen and (min-width: #{$mobile}px) {
padding-#{$direction}: #{fluid($val-4, $val-3, $mobile, $tablet)};
}
@media screen and (min-width: #{$tablet}px) {
padding-#{$direction}: #{fluid($val-3, $val-2, $tablet, $desktop-lower)};
}
@media screen and (min-width: #{$desktop-lower}px) {
padding-#{$direction}: #{fluid($val-2, $val-1, $desktop-lower, $desktop-upper)};
}
$top: false;
}
}
.spacer-#{$metric}{
height: #{fluid($val-4, $val-3, $desktop-lower, $desktop-upper)};
position: relative;
display: block;
}
}
@include write-spacing(macro-1, 144, 120, 104, 64);
@include write-spacing(macro-2, 120, 104, 88, 56);
@include write-spacing(macro-3, 96, 80, 31, 32);
@include write-spacing(macro-4, 120, 96, 64, 32);
@include write-spacing(macro-5, 96, 72, 56, 24);
@include write-spacing(macro-6, 64, 56, 48, 24);
@include write-spacing(micro-1, 32, 28, 24, 20);
@include write-spacing(micro-2, 28, 24, 20, 16);
@include write-spacing(micro-3, 20, 16, 12, 8);
@include write-spacing(micro-4, 12, 8, 8, 8);
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
*{
font-family: neue-haas-grotesk-text, helvetica, arial, sans-serif;
font-smooth: always;
-webkit-font-smoothing:antialiased;
-moz-osx-font-smoothing:grayscale;
}
@for $i from 1 through 6{
.h#{$i}, h#{$i}{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
strong{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
}
}
}
.text-white{
color:var(--white);
}
.text-center{
text-align:center;
}
strong, b{
font-weight:normal;
color:var(--white);
}
.h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
margin:0;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 42, $tablet, $desktop-lower) !important;
}
}
.h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.4;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
margin:0;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 26, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 26, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
margin:0;
line-height:1.25;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 20, 24, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
.h5{
margin:0;
}
.h6{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
@media (max-width:#{$desktop-lower}px){
font-size:fluid(14,16, $tablet, $desktop-lower);
}
@media(max-width:#{$tablet}px){
font-size:#{torem(14)}rem;
}
}
.dot-brow{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
&:before{
content:url();
background-color:var(--red);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.dot-brow-gray{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
font-size: fluid( 14, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
color: var(--text-gray);
&:before{
content:url();
background-color:var(--text-gray);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
.legal{
font-size:#{torem(14)}rem;
letter-spacing:#{torem(1)}rem;
text-transform:uppercase;
color:var(--text-gray);
a{
color: var(--text-gray);
text-decoration:none;
transition:color 250ms cubic-bezier(.3,0,0,1);
&:hover{
color:var(--white);
}
}
@media (max-width:#{$desktop-lower}px){
font-size:fluid(12,14,$tablet,$desktop-lower)
}
@media (max-width:#{$tablet}px){
font-size:fluid(10,12,$mobile,$tablet)
}
}
.quote{
font-size: fluid( 40, 64, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.25;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 40, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: fluid( 32, 36, $mobile, $tablet);
}
}
.quote-serif{
font-family:ppeiko, times, serif;
font-style:italic;
}
.button{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 16, 18, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: 1rem;
}
}
.text-field-label{
position:relative;
top:0;
left:0;
font-weight:normal;
line-height:1;
font-size:#{torem(12)}rem;
text-transform:uppercase;
letter-spacing:#{torem(.25)}rem;
}
.h1 + .p1{
margin-top:.5rem;
}
.h2 + .p1{
margin-top:fluid(12,8, $desktop-lower, $desktop-upper);
}
.h3 + .p1{
margin-top:fluid(8, 6, $desktop-lower, $desktop-upper);
}
.h5-list{
.p1 + .h5{
margin-top:8px;
}
}
.dot-brow + h3{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.dot-brow + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .p1, .dot-brow + .p1{
margin-top: fluid(16, 24, $desktop-lower, $desktop-upper);
@media(max-width:#{$desktop-lower}px){
margin-top:(8,16, $tablet, $desktop-lower)
}
@media(max-width:#{$tablet}px){
margin-top:.5rem;
}
}
.p1 + .button, .p1 + .button-group{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
.rich-text + .button, .rich-text + .button-outline, .rich-text + .button-group{
margin-top:fluid(32,40,$desktop-lower, $desktop-upper);
} body{
background: var(--black);
color: var(--white);
}
.sticky{
position:sticky;
}
.section-last{
background: var(--black);
position:relative;
z-index:2;
}
.rounded{
border-radius:var(--radius);
}
.flex-between-vertical{
display:flex;
flex-direction:column;
justify-content:space-between;
height:100%;
}
.row-gap-none{
row-gap:0;
}
.product-card{
.product-card_content{
display:flex;
flex-direction:column;
gap:1rem;
}
@media (max-width:1080px){
flex-direction:row;
.product-card-image, .product-card-content{
width:50%;
}
}
@media (max-width:600px){
flex-direction:column;
.product-card-image, .product-card-content{
width:100%;
}
}
}
.t-hidden{
@media (max-width:1080px){
display:none;
}
}
.w-button{
font-family:inherit;
padding:0;
pointer-events:auto;
}
input[type=submit]{
transition: padding 200ms cubic-bezier(0.4,0,0,1);
}
.button-wrapper {
pointer-events: none;
border-radius:8px;
overflow:hidden;
&:before{
top:7.5px;
}
&:hover{
background-color:var(--_colors---black);
input{
padding-left:32px;
padding-right:12px;
}
padding:0;
}
}
.submit-button{
padding:8px 22px;
}
.button-outline, .button-reverse{
&::before{
content:url(https://cdn.prod.website-files.com/6780a187f1bff60a0924e333/6792feeda5be3c6114392385_arrow-right.svg)
}
}
.balance-wrap{
text-wrap:balance;
}
.sub-hero{
.h2, .quote{
text-wrap: balance;
}
}
.display-none{
display:none;
}
.live-hide{
display:none;
}
.video-link{
display:none;
}
.editor{
.video-link{
display:block;
}
.live-hide{
display:block;
}
}
.inline-video{
.video-embed{
width:100%;
border-radius:var(--radius);
aspect-ratio: 16/9;
}
}
.ball{
width:8px;
height:8px;
border-radius:9000px;
background:var(--red);
z-index:1111;
position:fixed;
display:none;
pointer-events: none;
} .gray{
color:var(--text-gray);
}
.white{
color:var(--white);
}
.black{
color:var(--black);
} @function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
.button, .button-outline, .button-reverse, .button-wrapper{
transition: padding 200ms cubic-bezier(0.3,0,0,1);
will-change: padding;
position:relative;
display:block;
overflow:hidden;
width:fit-content;
border-radius: var(--radius);
padding: #{torem(12)}rem #{torem(24)}rem;
text-transform: uppercase;
font-size:#{torem(12)}rem;
line-height:1;
&::before{
content:url();
position:absolute;
left:-14px;
top: #{torem(14)}rem;
width:#{torem(8)}rem;
height:#{torem(8)}rem;
border-radius:100px;
background: var(--red);
transition: transform 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:#{torem(32)}rem;
padding-right:#{torem(16)}rem;
&:before{
transform: translateX(#{torem(28)}rem);
}
}
}
.button{
background:var(--white);
color:var(--black);
border:none;
}
.button-outline{
color:var(--white);
border:1px solid var(--white);
}
.button-group{
display:flex;
gap: fluid(24, 32, $desktop-lower, $desktop-upper);
flex-wrap:wrap;
}
The Social Dilemma is a Netflix documentary "...that explores the dangerous human impact of social networking with tech experts sounding the alarm on their own creations." The film has been a popular hit and has motivated people to delete social media, turn off phone notifications, and has prompted many to re-evaluate their relationship with social media.
In this episode, Mary Kate Baumann, the Senior Marketing Strategist at GOAL ZERO shares her thoughts on the film and the questions she now asks herself both personally and professionally about the role social media plays in the outdoor industry.
Social media has undoubtedly been a helpful tool in marketing. But does it come with a cost to the consumer? Are brands responsible for this impact? How does it impact the places we love?
Follow Mary Kate and GOAL ZERO: @goalzero @marryykate.ind
Produced by: Port Side Productions @backcountrymarketing @portsideproductions
The Archive 250+ hours. 150,000+ minutes. Six years of outdoor marketing conversations. What if you could search all of it? We’ve spent years talking with the people shaping the outdoor industry—marketers, creatives, founders, strategists, and brand leaders—about what works, what doesn’t, and where the industry is headed. Now, instead of digging through hundreds of episodes, you can search the entire Backcountry Marketing archive and find the conversations, ideas, and insights you need in seconds.Search the Archive