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Ep 42: Jo Salamon | Preserving Heritage and Saving Lives | Mustang Surviva‪l‬

42
44:64

Mustang Survival's iconic seahorse logo is a common sight on the water. For years, Mustang has worked in the commercial marine industry supplying life-saving PFD's and float coats. Recently however they've made a pivot to the recreation industry bringing their experience, heritage, and technical skills honed through government contracts to the everyday user.

In this episode, Jo Salamon, the Communications Manager shares how the Mustang team is making this transition.

Follow Mustang:
@mustangsurvival


Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions

A mountain biker looking into the monitor of a video camera

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41
44:63

Ep 41: Amanda Goad | Building a Brand Voice | BoldBre‪w‬

Featuring
Amanda Goad
BoldBrew
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
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