How many times have you heard the phrase: "content is king?"
While content is important, how important is it really when compared with the strategy behind it? Chris Killen is the Global Marketing Manager at Bell Helmets, and in this episode shares his perspective on the phrase 'content is king.'
From the episode:
"Content is king if it has a strategy...one without the other is a waste of time"
"You're almost set up to fail as a business or brand, they [social media giants] don't want you to get as many organic views as you should because they want you to spend money."
"The strategy has changed because the social media platforms and landscape in which we advertise changes so drastically. The way to stay ahead of it is to always be doing it."
Follow Chris and Bell Helmets:
@christopherikillen
@bell_powersports.
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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