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Ep 39: Jensen and Nikolai | Founders Dream| Ombraz Sunglasse‪s‬

39
44:61

What if you could go back in time and ask a founder what they thought about the future of their business?

In this episode, Jensen and Nikolai from Ombraz Sunglasses talk about their startup journey, but also look to the future and do what founders do, dream. Where could they go? What do they want to become? Who are they? At some point in every founders journey they start to ask themselves these questions. It's these answers that are crucial for a companies success.

From the episode:

"After the product, the brand is the most important aspect of our business. We strive to perfect it."

"We are about creating a product that has longevity. We want it to be the last pair of sunglasses you're going to buy."

"We try to be as genuine as possible with everyone we work with and during everything we do."

"We are not trying to shove a product down your throat in our marketing. We are trying to really tell a story about who we are not only as as company, but as people in general."

"We're letting our customer take the lead as to where (what industries) we expand the company."

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Follow Ombraz:
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@ombraz

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Episode Sponsored By:
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Darby Communications
https://www.darbycommunications.com/
@darbycomm

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Produced by:
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Port Side Productions
@backcountrymarketing
@portsideproductions

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Episode Transcript

Next Episode

38
44:60

Ep 38: Rick Wittenbraker | Community over Self | Howler Brother‪s‬

Featuring
Rick Wittenbraker
CMO,Howler Brothers
ABOUT

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched the Backcountry Marketing Podcast to answer a question we were wrestling with ourselves: What makes video work actually work?

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What began as a pursuit to make better video content has evolved into a much bigger exploration of how outdoor brands grow, earn attention, and build meaningful relationships with their audiences.

Through more than 200 conversations with some of the brightest minds in outdoor marketing, we've challenged conventional thinking, explored what makes brands distinctive, and uncovered the strategies behind creative work that drives real business results.

Along the way, those conversations have fundamentally shaped how we approach our own work at Port Side, evolving us from a production company into a creative studio helping outdoor brands build relevance through strategy, creativity, and audience-first content.

Today, the Backcountry Marketing Podcast is a guidebook to producing creative work that works. We go behind the scenes with the people shaping the outdoor industry to explore the ideas, strategies, successes, and failures that can help all of us become better marketers.

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

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360.383.7721
cole@portsidepro.com
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