Outdoor Social Media Content Trips

Outdoor Content Expeditions

What if you could produce turnkey, social-first content on a quarterly basis that is creatively distinct and share the cost of production with non-competing brands?

Many outdoor brands struggle to produce social-first content at scale that is differentiated, entertaining, or distinct. This is often because the time and budget required to do so can be immense, and hiring an agency to run a social page can quickly become a six-figure cost.

Combine this with the reality of most social feeds. They are often the last consideration and become a catch-all for content, including product photography, cutdowns from a seasonal campaign, and whatever user-generated content can be found.

The result is social feeds that look the same and rarely provide real value to the audience. Yet in a sea of sameness, the opportunity to produce distinct, social-first content is massive. And at this point, it is table stakes.

How Does it Work?

- We organize quarterly trips into the sidecountry and facilitate the locations, permits, talent, activities, crew, etc
- We invite five non-competing brands to join each trip and share the cost of the production & logistics
- We work with each brand to develop a distinct creative direction that's onbrand and then go execute

Pricing and Deliverable Structure

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What ROI does a strong social media presence produce?

Check out this Backcountry Marketing episode with Maren Hamilton, the former North Face, Head of Social for a guidebook on the value of a strong social presence.

https://youtu.be/6hrEnT3ih54

FAQ

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How can you produce creatively distinct content for participating brands if they're all in the same shoot?

The outdoor industry often shares similar landscapes, but creativity isn’t just about location, it’s about how we frame the brand’s unique story, values, and message within that environment. A brand with true differentiation will stand out regardless of the shared backdrop.

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How is the creative direction decided for each brand?

Our creative direction mirrors the methodology we follow for bespoke projects. We start by understanding your brand, goals, and audience. Through collaborative conversations, we shape a distinct creative style—either building something new or enhancing the identity you already have.

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how do you ensure brand safety and alignment during a multi-brand shoot?

For each brand, we define a clear creative direction, build shot lists, mood boards, and establish do’s and don’ts.This ensures every brand’s content is on message and aligned, even in a shared production setting

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What months are you shooting in?

We schedule these shoots quarterly to capture a full spectrum of seasons and activities. Whether it’s winter pursuits or summer adventures, we ensure that each brand can align with the season best suited to their story.

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Who's this a good fit for?

This is ideal for brands that want standout social content at scale, with an efficient budget. While the shared environment offers some production efficiencies, it’s not meant for larger brands seeking fully custom, standalone shoots. If you need efficiency with creative distinction, it’s a great fit. If you want an entirely bespoke production, this might not be the best match.

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What brands are joining?

The brands that join each trip vary every time. We limit participation to five non-competing brands, selecting one per category to ensure no direct competitors. We work across all outdoor industry categories—hard goods, soft goods, nutrition, hydration, and more.

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What Activities Will you be Doing?

The activities are tailored to each location and season, offering a broad range, from high-adrenaline adventures to laid-back moments. Expect anything from campfire après and tailgating to water sports, snow activities, camping, glamping, hiking, cycling, and more. Whatever the location’s signature experiences are that season, we’ll capture them.

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What’s the difference between the options offered, and what makes each unique?

The difference between Option A and B lies in the quantity of deliverables. Option C is unique because we don’t provide creative direction. It’s ideal for brands that simply want to join the shoot, go with the flow, and still receive content from the experience.

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