Assuming your audience wants to listen is the first mistake most brands make.

The challenge

Let’s be honest. Most people don’t care about your next marketing campaign, brand film, or social post. The internet is flooded with content, and attention is earned, not assumed. At the same time, internal brand teams are stretched thin. They’re being asked to do more with less while keeping pace with ever-evolving platforms and shifting audiences. The result is video content that is forgettable and blends into the background noise of the internet.

The solution

At this point, people have seen every trick in the book - the only thing left is to be creative. Earning their attention means giving them a reason to care: by putting their needs first, offering value through education or entertainment, or simply making them laugh. How do you do that? You start by understanding who they are emotionally.