Case Study

Journey Together

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Inject Childlike Joy into Everyday Life

IZIP is a pioneer in the e-bike space, having rolled out innovative products in their signature, colorful style for over 15 years. But as electric bikes have grown in popularity, big brands are trying to cash in by producing their own e-bikes. This has made it increasingly difficult for IZIP to distinguish itself in a sea of competitors. Working through a creative brief with the client, we ended up capturing the goal of this project with the following: Get people who are exhausted by grownup responsibilities to want to learn more about IZIP by showing that our bikes inject childlike joy into everyday life. With our goal clear, we set out to develop a story that accomplished just that.

Agency
Scope of Work
Concept Development
Creative Development
Production
Shot List
Location Scouting
Scripting
Editorial
Color Grade
Casting
Sound Design
Location Permitting
Production Design
Wardrobe

Crew

Writer: Tyler Smith

Producer/Director: Cole Heilborn

DOP: Spencer Johnson

Editor: Tyler Boyd

Line Producer: Shandi Kano

Production Designer: Victory Ralston

1st Ad: Brian Russell

Behind the scenes

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