Inject Childlike Joy into Everyday Life

IZIP is a pioneer in the e-bike space, having rolled out innovative products in their signature, colorful style for over 15 years. But as electric bikes have grown in popularity, big brands are trying to cash in by producing their own e-bikes. This has made it increasingly difficult for IZIP to distinguish itself in a sea of competitors. Working through a creative brief with the client, we ended up capturing the goal of this project with the following: Get people who are exhausted by grownup responsibilities to want to learn more about IZIP by showing that our bikes inject childlike joy into everyday life. With our goal clear, we set out to develop a story that accomplished just that.