Case Study

Floating on a Dream

editorial // 1:26

Motivate someone to pick up an oar

Our goal was simple, motivate individuals to pick up an oar. What we created was a film that captured the hard work, early mornings and grit that it takes to perform as a crew athlete. The result? 96% recruitment increase the following year.

Scope of Work
Concept Development
Sound Design
Location Scouting
Shot List
Color Grade


Writer Lucas Johnson

Director Cole Heilborn

Assistant Director Dennis Minor

Cinematographer/DP Chris Swoboda

Assistant Camera Sam Giffin

Field Audio Rory Reshovsky

Sound Designer Colton Jackson

Colorist Anthony Fiorillo 

Grip Keaton Urling-Ehinger

Photography Jake Warren

Voice Over Rob Ricotta

Behind the scenes

Red Dragon on a video set
Video production on water
Film team reviewing a shot
Boom operator on a film set
red Dragon
Mens rowing
Team planning on set
Field audio on film sets
film hero shots
western washington universities rowing team
Director and DP working closely on set
Athletes running up stairs
Freefly Systems on set
WWU mens rowing on lake whatcom
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