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Backcountry Marketing

Mountainfilm Uncovered: The Future of Storytelling in Marketing

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Welcome to a bonus episode! In this episode host Cole Heilborn takes us out of the studio and into the vibrant atmosphere of the Mountainfilm Festival in Telluride, Colorado. Join him as he navigates questions like: What is the role of storytelling in marketing today, especially in 2024? How do economic changes and budget cuts impact the value and approach to storytelling? What are the perspectives of filmmakers and brands on the importance of storytelling amidst industry challenges?

In this episode you'll hear from filmmakers Roo Smith, Greg Balkin, and the Global Media Director from The North Face, Biz Young

Episode Takeaways:

  • The evolving role of storytelling in marketing and its significance in the outdoor industry.
  • The impact of economic changes on marketing budgets and the need for creative storytelling solutions.
  • Insights from industry experts on balancing qualitative storytelling impact with the demand for quantifiable metrics.
  • The importance of embracing ambiguity and navigating uncharted waters in storytelling and marketing.
  • The future trends and opportunities for storytelling in a rapidly changing industry landscape




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