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Backcountry Marketing

Ep 81: Jonathan Ronzio | Why Process Leads to Better Creativity | Trainual

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Are creativity and structure inherently at odds with each other?

Jonathan Ronzio is the CMO at Trainual, a filmmaker, and host of the Stokecast. Any creative undertaking as an individual or a solopreneur can be daunting in itself. But as soon as you start to grow, you inevitably add more people to the mix. However, without a clear process, these people will create more work for each other and spend more time focusing on how to do the task rather than the task at hand. This issue is often felt in creative circles where the idea is that creativity and process don't mix.

In this episode, Jonathan shares his perspective on the creative process, operations, and how the two can actually work together symbiotically to create better ideas.

Follow Jonathan:
@jonathanronzio

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

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