All episodes

EP 76: Roberto Gutierrez | Bringing Jack Wolfskin to North America | Jack Wolfskin

76
44:98

Jack Wolfskin is a major German outdoor company. Headquartered in Idstein, they were founded in 1981 and are now one of the biggest suppliers of outdoor goods in Germany.

After a couple of previous attempts to enter the North American market, Jack Wolfskin has recently started the journey of trying again.  Roberto Guiterrez recently took on the Director of Marketing role and discusses the intricacies of bringing a heritage brand to a new market.

We discuss cultural differences, implications, and unique approaches to storytelling.

Follow Jack Wolfskin

Produced by:
Port Side Productions, Backcountry Marketing and Cole Heilborn

Episode Transcript

Next Episode

75
44:97

EP 75: Evan Poitras | Aligning the Intricacies of Content with Brand | Norco Bicycles

Featuring
Evan Poitras
Content Marketing Manager, Norco Bicycles
The Archive

250+ hours. 150,000+ minutes. Six years of outdoor marketing conversations.

What if you could search all of it?

We’ve spent years talking with the people shaping the outdoor industry—marketers, creatives, founders, strategists, and brand leaders—about what works, what doesn’t, and where the industry is headed.

Now, instead of digging through hundreds of episodes, you can search the entire Backcountry Marketing archive and find the conversations, ideas, and insights you need in seconds.

Search the Archive

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance