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EP 65: Andy Bethune | Something to Everyone | Origin Outside

65
44:87

As people flock to the outdoors, many brands are welcoming and embracing these individuals with open arms. Brands that were once reserved for core users are breaking down their walls to be seen as a more inclusive brand.

 

In this episode, Andy Bethune, the Director of Strategy at Origin Outside discusses this trend and the implications. As he says, if you try to become something to everyone, you'll be nothing to anyone.  But where is the balance? Obviously, we want people to get outside and feel included.

We discuss how far a brand can dilute itself before it becomes ambiguous, why some brands thrive in ambiguity, and factors to consider when a brand is facing outside pressure to grow.

 

Follow Origin and Andy

@abethune

@originoutside

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Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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64
44:86

EP 64: Maddie Duffy | Ambassador, Athlete or Influencer? | Mystery Ranch

Featuring
Maddie Duffy
Marketing Manager, Mystery Ranch
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
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