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Backcountry Marketing

EP 64: Maddie Duffy | Ambassador, Athlete or Influencer? | Mystery Ranch

Who's who?

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This Episode

When it comes to building your team who are you working with? Why would you choose an athlete over an influencer? When is an influencer better suited than an ambassador? Why have an ambassador team in 2021?


Maddie Duffy, the Marketing Manager, from Mystery Ranch dives into these questions and more. She explains why Mystery Ranch started an ambassador program, but also why they continue to work with athletes and influencers outside of their ambassadors.


As Maddie says, the key to any successful relationship is trust. "Appreciate the relationship you have and nourish it." 


Follow Maddie and Mystery Ranch:

(Maddie is taking a break from Instagram, you can find her on LinkedIn!)


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