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Backcountry Marketing

EP 63: Carie Behe | Inclusivity and Marketing | Cotopaxi

How can brands speak to people who might not feel included?

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This Episode

Have you ever felt like you don't belong? 

 

As Carie says, the trees don't care what you look like or how fast you're moving. So why do we put so much pressure on ourselves? Why don't we feel like we belong in a sport or are qualified for a job? Have you ever considered what role marketing plays in making other people feel included?

 

Carie Behe, the GTM Marketing Manager for Cotopaxi, shares her personal story and how after 12 years of working in the industry she still suffers from imposter syndrome. Fortunately she's learned to work with it and gives some tips on feeling confident in your job and owning your spot outside. 

 

Follow Carie and Cotopaxi:

@the_behe

@cotopaxi

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