All episodes

EP 62: Chase White | Contract Creatives in 2021 | Chase White Photography

62
44:84

Let's face it, as a client you have a lot of options. When it comes to achieving creative work you can choose from an ever-growing list of partners to work with: Agencies, hybrid agencies, studios, producers, contractors, and even your nephew all claim to offer you similar services.  But how do you decide who to work with for what project?

 

Chase White is the Creative Director at Chase White Photography and sheds some light on this question. Having worked with notable brands like Yeti, Gerber, and Simms Fishing, Chase has developed some best practices when considering working with a contract creative. 

 

Navigating how to work with a contractor can be a challenge, and in this episode, Chase shares his thoughts on how clients and contractors can work best together to produce meaningful work.

 

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

View Our Work

Episode Transcript

Next Episode

61
44:83

EP 61: David Zimberoff | Leadership & Spending Brand Culture | SRAM

Featuring
David Zimberoff
VP of Marketing, SRAM
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance