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Backcountry Marketing

EP 61: David Zimberoff | Leadership & Spending Brand Culture | SRAM

The challenges of leading a marketing team while working remotely

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This Episode

There comes a point in many of our careers when we're given the chance to step away from doing the work, to managing the work. This step isn't for everyone and in this episode, David Zimberoff, the VP of Marketing at SRAM shares his personal story of 25 years as he's slowly moved away from doing the work, to leading the work. 

 

We also discuss the intricacies and challenges of leading a marketing team while working remotely, maintaining creative excellence, and the idea of spending vs building brand culture. 

 

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