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EP 60: Mike Somerby | Building Customer Loyalty | Duckworth

60
44:82

In this episode, Mike Somerby, the Director of Marketing from Duckworth jumps on the mic to discuss storytelling and the intersection with customer loyalty.

Building customer loyalty is the name of the game right now. According to Marty Neumeier in his book "The Brand Flip" a loyal customer would spend 33% more than a new customer. If building such loyalty can pay dividends in the future, how do you build such loyalty?

Mike Somerby discusses this as well as how he and his team use the authenticity of their storytelling to help build customer loyalty.

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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59
44:81

EP 59: Alex Sherbinow | Understanding Your Consumer | Old Town Canoe and Kayak

Featuring
Alex Sherbinow
Old Town Canoe and Kayak
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
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cole@portsidepro.com
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