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Backcountry Marketing

EP 60: Mike Somerby | Building Customer Loyalty | Duckworth

A loyal customer would spend 33% more than a new customer

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This Episode

In this episode, Mike Somerby, the Director of Marketing from Duckworth jumps on the mic to discuss storytelling and the intersection with customer loyalty.


Building customer loyalty is the name of the game right now. According to Marty Neumeier in his book "The Brand Flip" a loyal customer would spend 33% more than a new customer. If building such loyalty can pay dividends in the future, how do you build such loyalty?


Mike Somerby discusses this as well as how he and his team use the authenticity of their storytelling to help build customer loyalty.


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