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Backcountry Marketing

EP 58: Drew Eakins | To Specialize or Not? | Hestra Gloves

Being a generalist in a specialized world

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This Episode

In this episode, Drew Eakins, the marketing manager from Hestra Gloves joins me to discuss the topic of specialization on a generalized level. 


For over 80 years, Hestra has been crafting gloves for a variety of users in the outdoor and fashion industry. As a small company, Drew's role involves staying focused and saying no more than saying yes. 


If you've ever asked yourself: 

1. What does it mean to specialize?

2. What does it mean for a brand to specialize?

3. Should I niche down in my role?


Drew shares his experience around these questions and more as he pulls insights from his role as a generalist while working at a specialized brand.


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