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EP 58: Drew Eakins | To Specialize or Not? | Hestra Gloves

58
44:80

In this episode, Drew Eakins, the marketing manager from Hestra Gloves joins me to discuss the topic of specialization on a generalized level. 

 

For over 80 years, Hestra has been crafting gloves for a variety of users in the outdoor and fashion industry. As a small company, Drew's role involves staying focused and saying no more than saying yes. 

 

If you've ever asked yourself: 

1. What does it mean to specialize?

2. What does it mean for a brand to specialize?

3. Should I niche down in my role?

 

Drew shares his experience around these questions and more as he pulls insights from his role as a generalist while working at a specialized brand.

 

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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57
44:79

EP 57: Diana Ralston | Re-Branding a Non-Profit | Can'd Aid

Featuring
Diana Ralston
Founder, Can'd Aid
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

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