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EP 57: Diana Ralston | Re-Branding a Non-Profit | Can'd Aid

57
44:79

Can'd Aid is a non-profit built on the idea of "Rallying you to do good."

 

To date, they've built 6,610 bikes and skateboards, donated 2,500+ musical instruments, completed 47 work party days, and recycled 73 million cans.

 

The non-profit was started by Diana Ralston. Originally the goal was to help areas hit hard by either natural or man-made disasters. As the canned water distribution plan started working, Diana and her team realized there was more good they could be doing. But as they've grown and incorporated more programs they always struggled to communicate what exactly they did. After growing beyond their initial vision the team realized that they need to re-brand in order to continue their mission and gather support along the way.

 

In this episode, Diana shares about the messy process of re-branding a non-profit.

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56
1:20:40

EP 56: John Salzinger | The Advertisers Responsibility | MPOWERD

Featuring
John Salzinger
Founder of MPOWERD
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

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Be quick to listen, slow to speak

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