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Backcountry Marketing

Ep 48: Chatham Baker | Integrated Licensing | SPG Company

Your brand is their brand

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This Episode

You've likely never heard of Signature Products Group (SPG). In fact, the better Chatham and his team do, the more you don't realize they're there.



Chatham Baker is the Vice President of Brands with SPG. SPG works with brands like Carhartt, Ducks Unlimited, and Real Tree to design, develop, manufacture and distribute licensed products.



In this episode, he explains how SPG works with some of the world's top brands while most people have no idea they exist.


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