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Backcountry Marketing

EP: 174 Seven Needs of Generation Z

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This Episode

In this episode, Kyle Duford, President and Executive Creative Director at The Brand Leader, discusses the needs of Gen Z and how brands can connect with this generation. He shares the seven needs that Gen Z is looking for, including trust, grace, empathy, acceptance, rituals and recognition, vulnerability, and transparency.

Takeaways

  • Gen Z has unique needs that brands should address, including trust, grace, empathy, acceptance, rituals and recognition, vulnerability, and transparency.
  • Emotional connection is crucial in marketing, and brands should strive to create meaningful experiences for Gen Z.
  • Gen Z is the most hyperconnected yet disconnected generation, and brands have the opportunity to be a source of connection and meaning in their lives.
  • The advertising landscape has evolved significantly, with numerous channels and touchpoints available to reach consumers.
  • Trust is a crucial factor for Gen Z, and brands need to earn their trust through transparency and authenticity.

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