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Backcountry Marketing

EP: 172 Reshaping the Insurance Industry Through Grassroots Movement Building

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This Episode

In this conversation, Cole and Brad Stevenson, CEO of Premiums for the Planet, discuss how insurance can be a powerful tool for driving change in the climate and social justice movements. Premiums for the Planet is an organization that harnesses the power of insurance and insurers to create a regenerative and just planet. They work with businesses to redirect their insurance premiums to carriers that are more socially and environmentally conscious. By organizing insurance spend and influencing of climate-conscious organizations, they aim to shift the demand dynamics for insurance carriers and drive systems change

Brad joins the conversation to share how he and his team are creating grassroots movement change to inspire a stale industry into a force for good.

Takeaways

  • Insurance can be a powerful tool for driving change in the climate and social justice movements.
  • By organizing the insurance spend and influence of climate-conscious organizations, they aim to shift the demand dynamics for insurance carriers and drive systems change.
  • They distinguish between marketing and movement building, emphasizing the importance of language and behavior change.
  • The effort it takes to build a movement

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Why Would a Video Production Company Start a Marketing Podcast?

Because we believe that video production shouldn't be siloed from the rest of your marketing efforts. With each of our projects, we take a comprehensive approach to ensure that the stories we're telling are helping you move the needle. Simply put, we believe great marketing is great storytelling.

After 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about our unique but quirky industry. If you want to learn more about the power of storytelling and our process, visit our website for more insights. Or if you have a project in mind, reach out and say hi.

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