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Backcountry Marketing

EP: 170 The Art of Crafting Relationships in Business

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In this episode, Erin Keane, the VP of Marketing for Ikon Pass and Alterra Mountain Company discusses the power of relationships in the workplace and how great marketing is achieved by collaboration with others. She shares how relationships have been the key to her success and emphasizes the importance of building authentic relationships based on trust and shared goals. She provides tips for building and maintaining relationships and also discusses the challenge of managing a large network of relationships and the importance of prioritizing meaningful connections.


  • Building authentic relationships based on trust and shared goals is key to success in the workplace.
  • Consistent communication and finding opportunities to reach out without asking for anything in return are important for maintaining relationships.
  • Being open to different communication styles and adapting your approach to meet the needs of others can strengthen relationships.
  • Managing a large network of relationships requires prioritization and finding meaningful ways to stay connected. Building and maintaining relationships in the workplace is crucial for job satisfaction and productivity.
  • Consistency, communication, and trust are key elements in establishing authentic connections.
  • Even with limited time, individuals can make small efforts to build and maintain relationships.
  • Relationships provide support and make it easier to navigate conflicts and challenges.
  • Investing in relationships without expecting a transactional exchange leads to more meaningful connections.

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