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Backcountry Marketing

EP 169: What Can Democracy and Marvel Teach Us About Impactful Storytelling?

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This Episode

What do democracy and Marvel both have in common? They both understand their audience.

Most marketers agree that storytelling is a key part of marketing. But there seems to be a disconnect between telling stories and leveraging those stories into needle moving impact. In this episode, Cole shares some thoughts about the missing link between storytelling and impact.

Takeaways

- Storytelling is an integral part of marketing, but there is often uncertainty about how to use stories effectively to drive impact.
- Insights about the audience help inform storytelling and make stories relatable.
- Performance marketing can amplify stories and lead to amazing results.
- Marketers should strive for a deeper understanding of their audience and continue refining their storytelling skills.

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