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Backcountry Marketing

EP 162: Stop Marketing My Town - Marketing & Overtourism

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Everyone wants to get outside. Time and time again we see headlines about overtourism and the downsides of destination towns being flooded with people. What role does marketing play in fixing this problem? Is marketing to blame? Kylie Kullack is the Head of Client Engagement at STRUCK, STRUCK is an agency that has seen tremendous success driving people to tourist destinations around Utah and in this episode, Kylie shares insights about this evolving conversation from the front lines.

In this episode, Cole and Kylie discuss:

  • The future of healthy tourism
  • Measuring resident sentiment
  • Changing KPIs of tourism success
  • AI and tourism
  • Marketings role in this problem

You can catch up with Kylie here and learn more about STRUCK here.

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This podcast is produced by Port Side Productions.

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