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Backcountry Marketing

EP: 160 AI - The Future Is Bright - Liz Esche

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Liz Esche is the Head of Marketing at Mind Studio, a tech company that is helping revolutionize the AI industry. Liz cut her teeth working in the outdoor industry over the years but recently jumped ship to work in the tech field. In this thought-provoking episode, she shares her insights and observations about AI’s impact on the outdoor industry.

In this episode, Cole and Liz discuss:

  • The future of websites and personal AI
  • Gated vs ungated content and the flood of AI-generated content
  • The importance of brand trust in this new future
  • Email marketing and other categories AI might disrupt

You can catch up with Liz here and tune in for their upcoming webinar about building automations without code

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