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Backcountry Marketing

EP: 155 Is Print Media Still Relevant?

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Should we still care about print media? What does the future hold for print?

Zapata (“Zap”) Espinoza has spent his entire life on two-wheels, with stints as a pro-class BMX and motocross racer, started working as the editor of Mountain Bike Action and Motocross Action Magazines in 1986. He’s been a prominent voice in bike media ever since.

In this episode, Cole and Zap discuss:

  • The evolution of print media
  • What the future holds for print
  • How print can transport you to other worlds
  • Why print is still a beautiful medium

And much more!

Check out more about Zap and his work here

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