“Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” – Sun Tzu, The Art of War
Over the years, I’ve had a lot of new project inquiry calls with marketing departments to discuss video projects. After an initial conversation with a prospective client, it usually becomes very clear to me if that individual has a strategy for their project. I’d even go as far as to say that 50% of businesses have a clear strategy and the other 50% are flying by the seat of their pants. I’ve often wondered, why is this? Generally, we only end up working with the folks who have a clear strategy (or help develop it ourselves) but I’ve got to assume that the brief look I’ve had behind the scenes into the marketing department is also a reflection of the business in general. In this episode with Sharon Scott, we discuss exactly that question and more.
Sharon Scott has held roles in marketing, product development, and buying throughout her career in the outdoor industry. Now, she's the founder of OtterScope.net, fractional and interim product, marketing, and strategy for passion-fueled brands that get people outside, and out of their comfort zones. She breaks down the following:
After our conversation here are some further questions I had:
- Cole, Founder of Port Side Productions and host of the Backcountry Marketing Podcast