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Backcountry Marketing

EP: 143 | How to Start an Agency | Scot Keith | One Twenty Three West

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This Episode

Scot Keith is the founder and CEO of One Twenty Three West (123W), an advertising agency in Vancouver. They moved from the garage to an industrial laundromat and now they work in a b-grade building with plywood floors - all to keep the talent high and the overhead low.

In this episode, Cole and Scot discuss:

- how to start an agency

- the power of creativity

- positioning an agency with low overhead and high

- caliber talent

- how to manage well but keep autonomy

You can catch up with Scot on LinkedIn:

You can learn more about One Twenty Three West here:

This podcast is brought to you by Port Side Productions.

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