All Episodes

Backcountry Marketing

EP: 142 | The Art of the Creative Brief | Storytelling Series Part 4 of 4 | Evan Swinehart | Lumenati

Play Icon

This Episode

Evan Swinehart is the Director and Partner of Lumenati Productions. After graduating from the University of Colorado with a film degree, Evan spent years shooting and finding work within the outdoor industry as well as the ad world. Eventually, Evan started Lumenati Productions to help serve more brands and projects.

In part 4 of our 4-part storytelling series, Cole and Evan discuss:

- what is happening in the industry overall

- the importance and art of a great creative brief

- analytics versus art

- the importance of a brand's voice

You can catch up with Evan on Instagram:

You can learn more about Lumenati here:

This podcast is brought to you by Port Side Productions.

Are you in A Creative Slump?

Sign up for our newsletter that features new episodes, thought-provoking questions, and creative inspiration to help you tackle your job with the same excitement of a powder day.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.