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Backcountry Marketing

EP: 140 | Understanding Your Audience | Storytelling Series Part 2 of 4 | Megan Prettyman | Gear Patrol

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This Episode

Megan Prettyman is the Marketing Manager at Gear Patrol and joins us on the show to talk about the importance of understanding your audience for storytelling and more.

This is part 2 of our 4-part Storytelling Series.

In this episode, Cole and Megan talk about:

- audience segmentation

- how to use data to tell stories

- what product journalism is and why it is important

- meet your audience where they're at

You can catch up with Megan on LinkedIn here:

This podcast is brought to you by Port Side Productions.

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