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Backcountry Marketing

EP: 137 | Rebranding Gone Wrong | Brock Ellis | Mountain Equipment Company

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This Episode

Brock Ellis is the Creative Director at Mountain Equipment Company, managing all campaign outputs from the creative team, working directly with the Brand Director and VP of Marketing.

Brock joins Cole on the show to discuss what happens when a rebrand goes wrong.

On this episode, you'll learn:

- what goes into rebranding

- what happens when the rebrand goes wrong / the loss of brand support

- how to come back and rebuild the brandYou can learn more about Mountain Equipment Company here:

This podcast is brought to you by Port Side Productions.

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