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Backcountry Marketing

EP: 136 | Consumer Attention is Fragmented - Brands Need to Meet Consumers | Patrick Finnegan | Swanson Russell

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This Episode

Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands.

In this discussion between Cole and Patrick, you'll learn about:

- the three types of consumer attention and how to capture them

- building narratives that actually make sense for consumers

- nurturing your exact audience- pushing a consumer

-centric direction at your own company

This is a shorter episode for us but packs a big punch with valuable advice and insight.

This podcast is brought to you by Port Side Productions.

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