Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands.
In this discussion between Cole and Patrick, you'll learn about:
- the three types of consumer attention and how to capture them
- building narratives that actually make sense for consumers
- nurturing your exact audience- pushing a consumer
-centric direction at your own company
This is a shorter episode for us but packs a big punch with valuable advice and insight.
This podcast is brought to you by Port Side Productions.
