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Backcountry Marketing

EP: 135 | The Journey to Brand Maturity | Jonathan McKenzie |Turtlebox Audio

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What is brand maturity and how do you achieve it? Jonathan McKenzie, co-founder of Turtlebox Audio, joins us to teach us exactly that. Jonathan joins Cole to chat about the importance of brand maturity, his journey as a co-founder, and how to keep scaling while staying true to your brand's values.

On this episode, you'll learn:

- the definition of brand maturity

- how to get your brand to the maturity level you're aiming for

- how to measure brand maturity

- the definition of "customer spill"

- how to keep your brand's core values through growth

You can catch up with Jonathan on LinkedIn:

This podcast is brought to you by Port Side Productions.

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