How does a brand go from a local, small start-up to being one of the biggest brands in their category within just a few years? Athletic Brewing's CMO, Andrew Katz, is here to tell us how.

‍

On this episode, you'll learn:

- the importance of the pursuit of progress

- how to build true loyalty with customers

- the way to grow a brand into a household name

- what digital opportunities brands have to build connections with their customers

‍

Andrew is a career marketer with an entrepreneurial spirit. Before coming to Athletic Brewing, he launched a FinTech company, and has led brands and teams for brands like Pepsi, American Express, and Heineken.

‍

You can learn more about Athletic Brewing at their website: https://athleticbrewing.com/

‍

About the Backcountry Marketing Podcast

As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar? “You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?”

‍

If this sounds like you, you’re not alone. Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business. Why would a video production company start a marketing podcast? Because we believe that great marketing is great storytelling. Stories come in all shapes and sizes and at the end of the day marketing is all about communication. People talking to people. People tell stories. People are emotionally driven individuals. Our job is to help bridge the gap between your brand and your people. 

‍

If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:

‍

Booklist | Here's our curated list of recommended books over the years.

LinkedIn | Join the conversation and share ideas with other industry peers.

Apple Podcast | Want to help us out? Leave us a review on Apple.

Guest Suggestion | Let us know

‍