All Episodes

Backcountry Marketing

EP: 132 | How to Scale a Brand | Jon Bausman | Previously Vitality, Airhead Sports Group, Cabela's, and Columbia Sportswear

Play Icon

This Episode

Jon Bausman has 16 years of marketing experience, both in the outdoor industry and out. His roles have focused on P&L accountability, leading a team, growth marketing, and developing and scaling brands. Jon sits down with Cole to discuss how to scale a brand in 2023 and beyond, challenging the status quo, and content strategy tactics.

You can catch up with Jon on LinkedIn: podcast is brought to you by Port Side Productions.

Stay Up to date

Get episodes sent directly to your inbox,
4 times a month
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.