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Backcountry Marketing

EP: 132 | How to Scale a Brand | Jon Bausman | Previously Vitality, Airhead Sports Group, Cabela's, and Columbia Sportswear

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Jon Bausman has 16 years of marketing experience, both in the outdoor industry and out. His roles have focused on P&L accountability, leading a team, growth marketing, and developing and scaling brands. Jon sits down with Cole to discuss how to scale a brand in 2023 and beyond, challenging the status quo, and content strategy tactics.

You can catch up with Jon on LinkedIn: podcast is brought to you by Port Side Productions.

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