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Backcountry Marketing

EP: 131 | How Brands are Wasting Money on Social media | Sam Van Boxtel | Climbers Crag

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This Episode

As he describes himself, Sam Van Boxtel is "just a climber obsessed with social media." Well, he's much more than that. Sam is a climber and entrepreneur based in Vancouver, Washington. He and his team make up Climbers Crag, the climbing industry's leading social media agency. In this episode, Cole and Sam discuss the most common mistakes outdoor brands make on social media, the value of social in the outdoor space, why social media is important for brand building, what metrics to track, and much, much more!

You can learn more about Sam and Climbers Crag on Instagram:‍

‍You can also see more from him and his team on YouTube:

‍This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to and send us an email. We’d love to help!

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