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Backcountry Marketing

EP: 126 | Leading a Creative Team | Ryan Coulter | The James Brand

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This month, we're featuring conversations with leaders who inspire us to lead better teams in the new year.In this episode, Cole sits down with Ryan Coulter, founder and Chief Creative Officer at the James Brand, a company that makes knives and tools for people who live adventurously. Before founding the James Brand, Ryan spent time at companies like Burton and Nike, amongst others.Catch up with the James Brand on Instagram: and Cole talk about what it takes to lead a truly creative team. Listen to this one to jumpstart 2023 and your leadership skills!This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to and send us an email. We’d love to help!

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