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Backcountry Marketing

EP: 125 | When to Build an Internal Production Studio | Liv Faris | Brooks Running

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Liv Faris started her career in print journalism then transitioned to broadcast journalism. Eventually, she moved to work at an agency doing a little bit of everything. She has since worked internally at Expedia, and now at Brooks. In her current role, she leads the content production team in Brooks' internal creative studio/agency.

In this episode, Cole and Liv discuss when to bring your content production in-house, who and when to outsource your content, how to build a business case to create an internal studio, and much more.

You can catch up with Liv on LinkedIn: https://www.linkedin.com/in/livfaris/

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