All Episodes

Backcountry Marketing

EP: 125 | When to Build an Internal Production Studio | Liv Faris | Brooks Running

Play Icon

This Episode

Liv Faris started her career in print journalism then transitioned to broadcast journalism. Eventually, she moved to work at an agency doing a little bit of everything. She has since worked internally at Expedia, and now at Brooks. In her current role, she leads the content production team in Brooks' internal creative studio/agency. In this episode, Cole and Liv discuss when to bring your content production in-house, who and when to outsource your content, how to build a business case to create an internal studio, and much more.You can catch up with Liv on LinkedIn: podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to and send us an email. We’d love to help!

Stay Up to date

Get episodes sent directly to your inbox,
4 times a month
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.