Kris Hampton (he/him) is a former mural painter and rapper, currently a climbing coach and outdoor industry podcaster who has modeled his business after what he understood - independent hip-hop labels. In this episode, Kris and Cole discuss: - the importance of creativity for creativity's sake- breaking the rules and bucking the trends - why long-form content wins - the state of outdoor podcasting and much more.You can catch up with Kris on Instagram and on the Power Company Climbing website.