Dax Myers has worked in ski travel for over a decade. When COVID shut down travel in 2020, he was laid off right as I started grad school. He used that time to make a big huge pivot into the product side of the outdoor industry. His current role entails handling all of the marketing efforts and strategy for mountainFLOW. In this episode, Cole and Dax discuss:- mountainFLOW's background- Balancing a content strategy between sustainability and performance- How to balance sustainability with the production of commodities- How to create a broad awareness funnelAnd so much more!Catch up with mountainFLOW Eco Wax on Instagram (@mountainflowecowax) or on their website (mountainflow.com).