All Episodes

Backcountry Marketing

EP 119: Marketing a Commodity | Dax Myers | MountainFLOW eco-wax

Play Icon

This Episode

Dax Myers has worked in ski travel for over a decade. When COVID shut down travel in 2020, he was laid off right as I started grad school. He used that time to make a big huge pivot into the product side of the outdoor industry. His current role entails handling all of the marketing efforts and strategy for mountainFLOW. In this episode, Cole and Dax discuss:- mountainFLOW's background- Balancing a content strategy between sustainability and performance- How to balance sustainability with the production of commodities- How to create a broad awareness funnelAnd so much more!Catch up with mountainFLOW Eco Wax on Instagram (@mountainflowecowax) or on their website (mountainflow.com).

Are you in A Creative Slump?

Sign up for our newsletter that features new episodes, thought-provoking questions, and creative inspiration to help you tackle your job with the same excitement of a powder day.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.