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Backcountry Marketing

EP 116: Chris King | What IS a Content Strategy? | Outdoor Research

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Chris King is the Brand Director at Outdoor Research. He’s had many different roles in his career, from marketing manager at a finance company to starting his own production company to creative director at an ad agency. And now, he’s landed at Outdoor Research, which he says is his dream job.In this episode, Cole and Chris discuss:- brand awareness- what even IS a content strategy?- content metrics- supporting your content strategy with a small budgetAnd much more. You can catch up with Chris on Instagram(@chriskingpnw) , and check out what Outdoor Research (@outdoorresearch) is up to over there as well.The Backcountry Marketing Podcast is a production of Port Side Productions.

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