All Episodes

Backcountry Marketing

EP 116: Chris King | What IS a Content Strategy? | Outdoor Research

Play Icon

This Episode

Chris King is the Brand Director at Outdoor Research. He’s had many different roles in his career, from marketing manager at a finance company to starting his own production company to creative director at an ad agency. And now, he’s landed at Outdoor Research, which he says is his dream job.In this episode, Cole and Chris discuss:- brand awareness- what even IS a content strategy?- content metrics- supporting your content strategy with a small budgetAnd much more. You can catch up with Chris on Instagram(@chriskingpnw) , and check out what Outdoor Research (@outdoorresearch) is up to over there as well.The Backcountry Marketing Podcast is a production of Port Side Productions.

Are you in A Creative Slump?

Sign up for our newsletter that features new episodes, thought-provoking questions, and creative inspiration to help you tackle your job with the same excitement of a powder day.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.