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Backcountry Marketing

Ep. 110: Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)

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Today, we're revisiting one of our most popular episodes from 2021, our conversation with Maddie Duffy. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.


When it comes to building your team who are you working with? Why would you choose an athlete over an influencer? When is an influencer better suited than an ambassador? Why have an ambassador team in 2021?

Maddie Duffy, the Marketing Manager, from Mystery Ranch dives into these questions and more. She explains why Mystery Ranch started an ambassador program, but also why they continue to work with athletes and influencers outside of their ambassadors.

As Maddie says, the key to any successful relationship is trust. "Appreciate the relationship you have and nourish it." 

Connect with Maddie on LinkedIn and Mystery Ranch on Instagram.

The Backcountry Marketing Podcast is a production of Port Side Productions.

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