All Episodes

Backcountry Marketing

Ep. 110: Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)

Play Icon

This Episode

Today, we're revisiting one of our most popular episodes from 2021, our conversation with Maddie Duffy. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.

________________________________________________

When it comes to building your team who are you working with? Why would you choose an athlete over an influencer? When is an influencer better suited than an ambassador? Why have an ambassador team in 2021?

Maddie Duffy, the Marketing Manager, from Mystery Ranch dives into these questions and more. She explains why Mystery Ranch started an ambassador program, but also why they continue to work with athletes and influencers outside of their ambassadors.

As Maddie says, the key to any successful relationship is trust. "Appreciate the relationship you have and nourish it." 

Connect with Maddie on LinkedIn and Mystery Ranch on Instagram.

The Backcountry Marketing Podcast is a production of Port Side Productions.

Stay Up to date

Get episodes and other industry news sent directly to your inbox,
2 times a month
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.