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Backcountry Marketing

Ep. 109: Product Design and Brand Development | Josh Buesseler | Delicious, LLC

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This Episode

Josh Buesseler has been an industrial design and product strategy consultant for 14 years, with clients in many industries including outdoor. Prior to that, he worked in-house at Cascade Designs, which is now also a client along with SOG Knives.

In this episode, Cole and Josh discuss:

  • How brands express themselves through products
  • Product design for the outdoor industry
  • The benefits of failure
  • Design being the intersection of style and user interaction

You can catch up with Josh here on Instagram.

The Backcountry Marketing Podcast is a production of Port Side Productions.

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