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Ep. 108: Ben O'Meara | Foundations of Huckberry | Huckberry (Throwback)

108
56:56

Today, we're revisiting one of our most popular episodes from 2021, our conversation with Ben O'Meara. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.

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In this episode, Ben O'Meara the VP of Marketing at Huckberry breaks down the core components that make Huckberry, Huckberry. Huckberry is an online shop and journal that inspires active, adventurous, and stylish lives through original storytelling. They're best known for their curated products and collaborations as well as their commitment to storytelling at every touchpoint.

Ben discusses how foundational storytelling is to everything they do, previous product launches that didn't work, and how email has built Huckberry.

You can connect with Ben on Instagram here and follow Huckberry here.

The Backcountry Marketing Podcast is a production of Port Side Productions.

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Why should the audience care?

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135
59:00

EP: 135 The Journey to Brand Maturity | Jonathan McKenzie | Turtlebox Audio

Featuring
Jonathan McKenzie
Co-Founder of Turtlebox Audio
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

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cole@portsidepro.com
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